20th Anniversary TV spots launch with Disney characters projected across Europe

Monday, 27th February 2012 at 23:53 by
Anthony
2 Comments

Disneyland Paris has launched its TV advertising for the 20th Anniversary in the UK, beginning with 10-second teaser adverts that show an animated Peter Pan projected across London’s Big Ben. It’s all part of the campaign that sees various Disney characters miraculously appear on buildings and European landmarks, hinting at the effects to be experienced with Disney Dreams! from 1st April. These “tactical” spots, designed to create awareness and intrigue with their short running time, will later turn into full-blown 40-second TV spots nearer the launch date itself.

Meanwhile, following the earlier Spanish commercial, a new 30-second English trailer has appeared using different scenes and angles, as well as a much nicer endboard featuring the castle. Ending with “click here”, it appears to be intended for online video-on-demand players. Buzz Lightyear opens the advert, appearing on a modern skyscraper, while scenes in the park show Lightning McQueen flying through the sky and a computer-enhanced Soundsational Parade travelling down Anaheim’s Main Street. Well, Disneyland Paris adverts have never been ones for accuracy.





Watch the new English TV spot below…

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Comments (2)

  • Computer-generated parade? Surely thats the Soundsational parade we’re seeing here – the floats are certainly identical.

  • I guess for Disney across Europe means all countries except Germany, Austria and Switzerland!

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