What's New, What's Next at Disneyland Paris

Despite currently being nothing more than a massive hole covered in plastic sheeting, the marketing campaign for the new Toon Studio attraction ‘Cars Race Rally’ has most certainly already begun, as Disneyland Resort Paris attempt to capture as much audience as possible during the movie’s cinema release.

The official website features this preview page for the attraction, which is linked to right from the homepage of the old circa-2002 Walt Disney Studios Park website. The same has been done for each European country served by the website, and these pages must surely be gaining extra attention thanks to the very prominent direct link from each official ‘Cars’ movie website (see the the official UK ‘Cars’ movie website here for an example). At the bottom of every page in the Flash websites, a large banner reads “Cars: The Ride / Disneyland Resort Paris”.

The resort’s effort and success at marketing just a simple tea cups-style ride so effectively bodes well for the other riches they have at their disposal for 2007…